Value Proposition Design
- ISBN #9781118968055
- Alexander Osterwalder, Yves Pigneur, Gregory Berna
- Paperback
- Ships in 3-10 days
- Ships in 3-10 days
Value Proposition Design
- ISBN #9781118968055
- Alexander Osterwalder, Yves Pigneur, Gregory Berna
- Paperback
- Ships in 3-10 days
- Ships in 3-10 days
$61.73 ex GST
- Product Details
- Delivery & Returns
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The authors of Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers needs and desires.
- Format: Paperback / softback
- Publication Date: 24/05/2016
- Not suitable for children under 3 years
- Publisher: John Wiley & Sons Inc
- Packaging Dimensions: 5.5cm x 27cm x 4cm
- Contents: 12 mini wild animals
- Pages: 320
- Dimensions (mm): 191x236x18mm
- Weight: 771g
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Product Details
The authors of Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers needs and desires.
- Format: Paperback / softback
- Publication Date: 24/05/2016
- Not suitable for children under 3 years
- Publisher: John Wiley & Sons Inc
- Packaging Dimensions: 5.5cm x 27cm x 4cm
- Contents: 12 mini wild animals
- Pages: 320
- Dimensions (mm): 191x236x18mm
- Weight: 771g
- Delivery & Returns
