An essential guide to thinking strategically in a complex, ever-changing world. From Seth Godin, one of the world's most influential business thinkers and author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world. Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic - a must-read for anyone seeking to drive positive change, whether you're revolutionizing an industry, sparking a movement, or building a career. Godin challenges you to: Identify your smallest viable audience and make remarkable work they can't ignor; Understand and influence the systems shaping our world; Prioritize long-term thinking over instant gratification; Make smart, purposeful choices that shape a better tomorrow. With Godin's trademark clarity and insight, This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality. It's a rallying cry for doing work that matters. Whether you're an entrepreneur, a leader, or an individual with big dreams, this book will inspire you to think bigger, act bolder and make a difference. Strategy turns our effort into impact. Your journey starts here

• Format: Paperback / softback
• Publication Date: 30/10/2024
• Publisher: Authors Equity
• Country of Origin: United States
• Pages: 256
• Dimensions (mm): 229x152x23mm
• Weight: 272g