Purple Cow: Transform Your Business by Being Remarkable
- ISBN #9780141016405
- Seth Godin
- Paperback
- Ships in 3-10 days
- Ships in 3-10 days
Purple Cow: Transform Your Business by Being Remarkable
- ISBN #9780141016405
- Seth Godin
- Paperback
- Ships in 3-10 days
- Ships in 3-10 days
$27.82 ex GST
- Product Details
- Delivery & Returns
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
- Format: Paperback / softback
- Publication Date: 24/02/2005
- Publisher: Penguin Books Ltd
- Country of Origin: United Kingdom
- Pages: 160
- Dimensions (mm): 198x129x9mm
- Weight: 117g
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Product Details
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
- Format: Paperback / softback
- Publication Date: 24/02/2005
- Publisher: Penguin Books Ltd
- Country of Origin: United Kingdom
- Pages: 160
- Dimensions (mm): 198x129x9mm
- Weight: 117g
- Delivery & Returns
